Local Store raises vital funds for MDA families through “Live Unlimited” pinup program
More than 450 Circle K Convenience Stores across the Southeast came together and raised$303,494.27 during the Muscular Dystrophy Association’s “Live Unlimited” pinup program to help save and improve the lives of kids and adults fighting muscular dystrophy, ALS and related life threatening diseases that severely limit muscle strength and mobility. A local Pine Mountain Circle K Store (Store #6720) was the top fundraising store across the Southeast raising an incredible $10,154.72 for the campaign.
From November 1 to December 6, customers and employees helped accelerate progress for people whose abilities to move are compromised — including everyday abilities like walking, running, hugging, talking and even breathing — by adding a pinup to their purchase at check-out for just a $1, $3, $5 or $10 donation.
“We are grateful to have support from Circle K store #6720 led by store manager Joy Adams and all participating Circle K stores and their employees and patrons who bought and sold a “Live Unlimited” pinup this season,’ said MDA Fundraising Coordinator, Kelsey Lanford. “Without their generosity, it wouldn’t be possible for us to provide MDA families living in the central and west Georgia area with life-saving research and support services. We thank you for your donations that will help those we serve live longer and grow stronger.” During the program, participating stores often creatively displayed the purchased pinups on their ceilings and walls, visually declaring steadfast support for MDA, helping to push science to its limits in the search for cutting-edge treatments and cures.
Dollars raised from the “Live Unlimited” pinup program help support MDA’s life-enhancing programs such as state-of-the-art support groups and clinics, including the MDA Clinic at Emory University and Children’s Healthcare of Atlanta at Scottish Rite in Atlanta. Funds also help send local children affected by neuromuscular diseases to a week where anything is possible at MDA summer camp at Camp Twin Lakes in Rutledge, Georgia – all at no cost to their families.
About MDA The Muscular Dystrophy Association is the world’s leading nonprofit health agency dedicated to saving and improving the lives of people with muscle disease, including muscular dystrophy, amyotrophic lateral sclerosis (ALS) and other life-threatening neuromuscular diseases. It does so by funding worldwide research to find treatments and cures; by providing comprehensive health care services and support to MDA families nationwide; and by rallying communities to fight back through advocacy, fundraising and local engagement.